HTC’s BIG Announcement is “Uh-Oh” Protection

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HTC USA has outed their big announcement for this morning a bit earlier than expected.  The company is expanding their popular Advantage program to completely cover HTC One M9 phones for the first year after purchase.  This new program is specific to US buyers, which may leave some international buyers feeling excluded from the party.  All US One M9 owners can obtain one free phone replacement within the first year, with issues like cracked screens, water damage, and even changing carriers all being covered under the new plan.

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If you do not take advantage of the replacement phone within a year of purchase you may choose the option of getting $100 toward the purchase of next year’s One, presumably called the M10.  This is a great incentive for those of us who like to always get the newest flagship from each manufacturer.  I’m not sure this offer will sway as many from the S6/S6 Edge as HTC hopes, but it certainly will make those of you who do buy the M9 even happier with your purchase.

While HTC did not provide a US release date this morning as many had hoped, the Terms and Conditions of the “Uh-Oh” program do provide us some hints.  If you read carefully you will see that the terms apply to any device purchased in the US after March 25, 2015.  This might give us an indication that we can expect to start purchasing the HTC One M9 one week from now. HTC USA President Jason Mackenzie will still hold a press event this morning at 9 AM PDT which you can watch here.  You can also tweet any questions you might have about “Uh-Oh” to @HTCUSA on Twitter.  Be sure to keep it locked to HighOnAndroid News as we bring you more breaking coverage of the HTC announcements today.

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Jeff Springer

"I am currently a researcher and Adjunct Professor at Arizona State University and Grand Canyon University. I fell in love with Android with the Nexus One release and realized that it was superior to iOS in all the ways I care about. I still use a Mac (and an iPhone for the camera), but my Apple tech products pale in comparison to my number of Android devices (watches, tablets, and phones). When I’m not rooting/modding one of my many Android phones or doing math/programming, you can find me taking in Phoenix Suns/Arizona Diamondbacks games in downtown Phoenix, and drinking good beer!"