Tag Heuer Developing $1,400 Android Wear Watch!

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Yesterday several Android enthusiasts across the internet began complaining when the LG Watch Urbane launched on Google Store, Verizon, and AT&T with a $349 price tag. Many have argued that a $349 price for an Android Wear is simply too much, despite this price still being cheaper than the lowest priced 42mm Apple Watch. For all of you that think $349 is a lot for Android Wear device, classic Swiss watchmaker Tag Heuer would like a word with you today. We found out earlier today that Tag is planning to release an Android Wear watch later this tear, and the price tag is going to shock a lot of you-$1,400!

Tag announced back in March that they were working on an Android Wear watch, with Intel providing the internal hardware while Tag designers focus on the band and casing of the watch. Tag’s head of watchmaking Jean-Claude Biver told Bloomberg that their Android Wear watch would get about 40 hours of battery life and cost around $1,400. That is quite impressive given the Apple Watch is rated for 18 hours of battery life, and most current generation Android Wear devices get no more than a full day on battery. In his interview with Bloomberg, Biver also mentioned that he hopes the Apple Watch gets young consumers interested in smart watches, paving the way for Tag and others to follow. I think this is the right attitude to have as an Android fan as well, we want Apple to succeed, it will only lead to better Android Wear watches down the road to compete.

Apparently we can expect the Tag Heuer x Intel Android Wear watch to debut in October or November this year, so you have plenty of time to save the $1,400 if you’re interested! I do love new technology and fancy watches, but even I might find it difficult to spend $1,400 on a watch that will have outdated hardware in a year. Unfortunately, unlike the Apple Watch, we also don’t know what the resale value would be on a Tag smartwatch when it comes time to upgrade. Anyone out there crazy enough to give this watch a go this fall?

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Jeff Springer

"I am currently a researcher and Adjunct Professor at Arizona State University and Grand Canyon University. I fell in love with Android with the Nexus One release and realized that it was superior to iOS in all the ways I care about. I still use a Mac (and an iPhone for the camera), but my Apple tech products pale in comparison to my number of Android devices (watches, tablets, and phones). When I’m not rooting/modding one of my many Android phones or doing math/programming, you can find me taking in Phoenix Suns/Arizona Diamondbacks games in downtown Phoenix, and drinking good beer!"