A new report from Reuters states that ASUS has internally discussed the possibility of purchasing HTC. ASUS CFO David Chang said that while a takeover at the present time is unlikely, the company has carefully considered the benefits. The move would make sense to some considering HTC’s terrible financial showing in 2014, in addition to the poor performance of the One M9 launch. On the other hand, ASUS is a company that feeds off internal innovation and expansion, acquiring another large company is not really their business style.
ASUS has made great strides with their recent Android handsets, especially the two models of the Zenfone 2, which retail for $199 and $299 respectively. The Zenfone 2 sold out almost immediately on Amazon in the United States. In addition to phones, ASUS just announced their new line of Android tablets and the ZenWatch 2 at Computex in Taiwan. It certainly seems that ASUS is on the rise right now, while HTC has fallen from grace since the M7 launch.
While HTC is certainly struggling, I believe it is very unlikely that they will be acquired by any other company right now. ASUS is doing well in the mid-tier Android phone space, but this doesn’t mean that they can turn around HTC’s profitability in the premium Android sector. I still want to believe in HTC as a company, while the M9 was not the greatest flagship of 2015, it is still a solid phone with great speakers and minimal lag. Stay tuned to HOA for more coverage HTC, ASUS, and other Android OEMS!
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