Earlier this year we heard some rumors that HTC is planning to release a “hero” device in late 2015 to revive their struggling high-end smartphone segment. The HTC One M9 received notoriously poor reviews and has sold incredibly poorly in the first few months of availability. Many believe that HTC is doomed and that they should just give up. I’m a big HTC fan, and I want them to succeed, but recent leaked photos of this supposed hero device have me scratching my head. Yesterday some images surfaced showing an HTC phone that closely resembles the iPhone 6, but with a slightly shifted camera module and an HTC logo in place of Apple. I was pretty sure the images were fake.
It turns out that these photos might actually be legit, pretty difficult to swallow for HTC fans, including myself. The images look exactly like an iPhone 6, with a logo change and camera in the middle. While I realize HTC did use many of these design cues on the M7, it is still incredibly sad to see a blatant copy of Apple’s most recent device. Some have claimed that this is HTC’s attempt to emulate Samsung’s strategy of borrowing premium design elements from Apple. The main issue with this claim is that HTC’s flagship already has a premium build, HTC is lacking in several other areas, but build quality is not one of them. The device is supposedly codenamed A9 or Aero, and is rumored to include a 10-core MediaTek Helio X20 processor, 4GB of RAM, a 5.2-inch quad HD display and a large 3,500mAh battery. The Mediatek X20 is really a processor that emphasizes battery life over performance, so this would be an interesting choice.
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